Visual Identity for Jakarta’s 497th Anniversary2024

Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary
Visual Identity for Jakarta’s 497th Anniversary

For nearly 500 years, Jakarta has undergone various transformations. The resilience of its residents has enabled Jakarta to continuously evolve into a progressive megacity. This year, Jakarta will also transition from its role as the national capital towards a new direction, emerging as a global city. The celebration of Jakarta’s 497th anniversary brings a spirit of optimism and pride to its residents as the city embraces this new chapter.

A unified identity for Jakarta’s 497th anniversary is a crucial milestone, marking the significant changes the city has undergone. It signifies Jakarta’s transition from being the nation’s capital to becoming a dynamic global city capable of competing on the international stage.

The visual identity reflects the optimism of Jakarta’s residents, characterized by harmony, resilience, synergy, and progressiveness—qualities that propel the city forward amidst its ongoing transformation.

This identity belongs to all Jakarta residents. Through their involvement in creating and adopting this identity, we collectively celebrate change, honor our cultural heritage, and shape a brilliant future for Jakarta as a global city.

I extend my gratitude to ADGI (Asosiasi Desain Grafis Indonesia) for providing us with the opportunity to contribute to our homeland. Happy anniversary, Jakarta!

Branding, Identity

Microsom Playing Card & Snakeladspol Boardgame Zine2023

Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine
Microsom Playing Card & Snakeladspol Boardgame Zine

This boardgamezine serves as a playful form of reflection, allowing us to reminisce about both joyful and sorrowful experiences in accordance with the times we have lived or are currently experiencing. Life is likened to a snakes and ladders game, where at times we may have to step back and feel sadness, but there are also opportunities to keep moving forward and draw closer to happiness.

By engaging in playing and reading SnakeLadsPol: (Re)Define The Happiness, we have the opportunity to experience happiness, boost our self-confidence, or even alter our perspectives on the meaning of happiness. The microcosmos cards within this game depict a small environment within a city, reflecting the larger dynamics to comprehend the complexity of urban life. Every small component plays a role in creating a bigger picture, and we actively participate in navigating through it.

Graphic Designer & Illustrator

Olin Tri Djasfar

Production

Cipsicraff

Initiative Project, Editorial Layout, Production

Grafis Masa Kini & Cipsi Studio2023

Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio
Grafis Masa Kini & Cipsi Studio

Present this collection reflection on collaboration being at the heart of any and every creative exploit. working with friends can be joy or an absolute nightmare but we’re all just trying to bring our best foot forward in hopes of creating something greater together.

In Collaboration

Grafis Masa Kini

Collaboration, Merchandise, Production

Synchronize Fest – Lokal Lebih Vokal2022

Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal
Synchronize Fest – Lokal Lebih Vokal

It is an honor to be a part of Synchronize Festival 2022, which has grown to become one of Indonesia’s largest festivals. Furthermore, Synchronize Festival is an antidote to missing out on your favorite local artists’ frenetic music.

Synchronize Fest 2022’s visual design emphasizes collaboration. Studio Cipsi has been invited as a creative developer, with Saleh Husein as the art director and Rakhmat Jaka as an artist collaborator.

“Local be vocal” is the theme of Synchronize Fest 2022. in addition to the presence of local musicians. Rakhmat Jaka, a graphic designer and illustrator from South Kalimantan, created visuals in keeping with the theme of Synchronize Fest 2022; locales are familiar with everyday life in Indonesia, with unique color choices to make Synchronize Fest 2022 more local and colorful.

Creative Director

Saleh Husein

Art Director

Astri Purnamasari

Artist Collaborator

Rakhmat Jaka

Brand Identities, Infographic, Editorial Layout, Web design, Digital Media.

Bagasi x WSATCC – Sahabat Vakansi2022

Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi
Bagasi x WSATCC – Sahabat Vakansi

To articulte the White Shoes and The Couples Company into a design representation was such a delightful experience for us. We explored on stilation methods, turning each of the band’s member into an illustration form— which then applied into various forms such as suitcases, posters, and sticker packs. Entitled as “Sahabat Vakasi”, this collaboration can now be purchase at @sahabatdestinasi website.

“Berlibur adalah hal yang menyenangkan, berlibur bersama sabahat akan jauh lebih menyenangkan” ✨

Art Director

Astri Purnamasari

Graphic Design & Illustration

Rico Prasetyo

Client

Bagasi

Brand Identities, Infographic, Editorial Layout, Web design, Digital Media.

Merchandise PT. PP Construction2022

Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction
Merchandise PT. PP Construction

Merchandise for PT.PP Contructions with “Akhlak” theme.
The biggest challenge of this project is how we crafted the illustrations that can visually represent the work of PT PP and how these illustrations can be applied to 11 merchandise items: tote bag, tumbler,
e-money, enamel pin, pen sticker pack, pouch, and notebook.

So we came up with this idea. We put the people behind who worked hard at PT PP project, and the project they achieved. Successful project can never be separated from workers who are committed
and prioritize teamwork.

Brand Identities, Infographic, Editorial Layout, Web design, Digital Media.

Gosend – Kiat Jitu Menjadi Best Seller2022

Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller
Gosend – Kiat Jitu Menjadi Best Seller

We designed a book called “Kiat Jitu Menjadi Best Seller” presented by GoSend Indonesia for umkm to grow bigger in this digital era. We are so excited and proud to be a part of this book with the excellent team 🤍✨

Art Director

Astri Purnamasari

Graphic Design

Rico Prasetyo

Brand Identities, Infographic, Editorial Layout, Web design, Digital Media.

CXT – Code Switching Dingbat Font2022

CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font
CXT – Code Switching Dingbat Font

Kota dan yang terjadi di atasnya selalu menarik untuk direkam dalam berbagai media. Hari ini, penggunaan bahasa Indonesia dan Inggris sering kali bercampur-campur di dalam riuhnya percakapan penghuni kota. Code switching dan code mixing telah banyak dibicarakan oleh peneliti bahasa. Penggunaan dua bahasa adalah keniscayaan di tengah menjamurnya multilingualisme.

kami bersama @tegamitype mencoba menangkap fenomena ini dalam bentuk Dingbath! CXT Code-Switching will be launch at @jakartaartbookfair this weekend.

Jakarta Art Book Fair 2022 : M Bloc Edition 30 september – 02 october 2022. M Bloc Space, Creative Hall

Brand Identities, Infographic, Editorial Layout, Web design, Digital Media.

Working Paper – Hivos & Patirro2020

Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro
Working Paper – Hivos & Patirro

Art Director

Astri Purnamasari

Graphic Design & Illustration

Rico Prasetyo

Brand Identities, Infographic, Editorial Layout, Digital Media.